Profession:

Water Softener Technician/Edmonton-based water-treatment educator

Mission: 

Help Edmonton homeowners and small businesses solve hard-water problems with clear options, honest tradeoffs, and simple maintenance advice.

Brand promise:

 “Upfront, practical guidance, no surprises, no upsells, no fear tactics.”

About Author:

Hi, this is Jordan, I’m the local guide behind Water Softener Edmonton’s blog. I write practical, Edmonton-specific advice on water softeners, reverse osmosis, and maintenance, so you can make confident decisions without getting sold on “overkill” systems.

 Expect simple explanations, real tradeoffs, and checklists you can actually use. If you want a quick baseline, we offer a free water test and clear quotes.

Personality Profile

Vibe in 6 words:

Calm, local, helpful, honest, hands-on, clear.

Archetype:

The Guide (with a bit of The Caregiver).

Core traits:

Straight shooter:

 Tells you what matters, what doesn’t, and what’s “overkill.”

Empathetic: 

Understands frustration (spotty dishes, dry skin, scale) and writes like a neighbor.

Practical:

 Step-by-step checklists, “what you’ll need,” quick troubleshooting.

Local-first:

 References Edmonton conditions (winter installs, local water reality, EPCOR reports).

Anti-hype: calls out marketing fluff and oversized systems when it’s not justified.

What they never sound like: aggressive salesperson, doom-and-gloom, “miracle device” promoter